Strategy Focused Processes Deliver Maximum Impact

Wondering how we’re going to take you from 0 to 60?

It’s not a huge secret. In fact, we enjoy discussing our process because it’s something we’ve poured blood, sweat, and tears into. They say practice makes perfect, but at some point, you have to stop practicing and play the game. Our process is strategy driven because that’s the Iconic way. We’re focused on discovering what makes your brand stand out in a sea of sameness. We’re focused on uncovering your story and understanding how to best share it. We’re focused on channeling our passion for killer designs and compelling content to create something your audience won’t be able to resist.

Strategies aren’t built out of thin air. You need a foundation to build an effective strategy.
That’s where we start because making things up on the fly doesn’t work. Our team dives into really understanding your brand. We’ll bring a fresh perspective to where you’re at right now and where you want to get to. It might be bumpy at times, but we promise that you’ll love the end result.
The goal of the Discovery Phase is to discover who you are as a brand. Some of this work will happen in meetings and some of this work will happen at our computers. Either way, by the end we’ll have a clear understanding of your brand, the market landscape, and the work it’ll take to get you where you want to go. Some of the items that will happen during this phase include:
Digital Competitive Analysis

Perform Market Research

Website Analytics Review

Take inventory of created assets

Current Brand Position Summary

Search Engine Optimization Analysis Report


A New Approach To An Already-Iconic Offering

It started with a brand refresh.

We helped StratoStar create a fresh and memorable brand mark that could be used in marketing materials. We also helped revise their current brand strategy and built out a new website that segmented their audience. By directing customers to the information they need, we were able to help StratoStar tell their story more effectively.

After the site was complete, we helped design ebooks and other marketing collateral to get the brand’s story into the hands of students, teachers, parents, and administrators.

Rebuilding The StratoStar


An Iconic Story For An Iconic Customer

StratoStar has an incredible story. They are literally changing the education landscape by helping students access STEM education. However, their story was still incomplete.

The team at Iconic helped change that. We worked with StratoStar to refine their messaging and really hone in on what they were offering: a tool to excite students and get them involved in the learning process.


Founder & CEO

“The team at Iconic took my brand to a completely new level. When I first came to them, I was only looking for basic graphic design services, but once we started collaborating, I realized that they brought so much more to the table than just awesome graphic design. They worked with our team members to build a complete digital strategy, and now, because of Iconic’s expertise in sales, my website brings in tons of meaningful leads. Iconic was really able to get us the tools we needed to engage our target market and expand to locations and customers we could not reach without Iconic’s help!”


Since the redesign, StratoStar's site traffic has increased by 42%.


The website attracts approximately 900 new users every month.

Learn More About…


Build your brand to make an impression.

Web Design

Design a website to drive traffic and increase leads.


Create a customized strategy to lead growth.


Creative designs to increase your reach.