Color Theory: The Idea Behind The Colors in Your Brand
When it comes to color theory, there are several different ideas you’ll find floating around. Some people may talk about the color wheel: a beautiful circle full of color. The color wheel is based on the primary colors of red, blue, and yellow. The wheel often...Rebranding: What All Is Involved?
Rebranding isn’t just about changing the colors in your logo, designing a new website, or even updating your tagline. No, rebranding is about going deeper into your brand than just what your clients and potential customers see. Rebranding: All Or Nothing In most...The Importance of Brand Guidelines
You’ve spent a lot of time crafting the perfect message, logo, website, and marketing materials for your brand. You went back and forth with a designer to get your logo lined out just right. You worked with a content writer to craft an impactful and cohesive tagline...Unify Your Marketing Communications to Support Your Brand
Integrated marketing communication seeks to deliver a succinct powerful message across all marketing channels. You want every brand communication to be accurate and engaging and to deliver a brand message that is in tune with your value proposition… every time....Brand Equity and the Logo Connection
If you are starting a business you know there are several things that you need to get together in order to begin on the right foot. A business plan, a website, a product, etc are a must as you build your business. However, branding will be major component of creating...Get Better Marketing Results.
