Small Business Blogging Tips – Make Your Post Scannable

Small Business Blogging Tips – Make Your Post Scannable

Two biggest mistakes in web design

So you’ve decided to start a blog for your small business. You’ve set up the blog, gotten hosting and even thought about topics you want to write about.

You’ve gotten your coffee, your favorite notebook and a super sharp number two pencil just in case you need to put your thoughts to paper first. You crack your knuckles and poise your finger tips above your keyboard full of potential energy ready to become kinetic energy and…the magic happens! You have successfully written a post even your college English Professor would be proud of.

Then a thought crosses your mind.

How am I going to get people to read what I’ve written? I need some blogging tips for my small business.

Why Make Your Blog Post Scannable?

In today’s world with email, social media, online marketing and the growing blogosphere, we are becoming trained to filter through tons of information to focus on what is important to us.

People are choosing not to read but to scan information first to see if it’s relevant or worthy of their attention.

So how can you create a post that is scannable so that people can decide that it’s worth going back to read?

5 Ways to Make Your Blog Post Scannable

Use Bullet Points

  • Bullet points force you to get your ideas out in a concise and easy to digest way. Why belabor a thought when you can get the idea out in a quick and memorable phrase?

Length of Post

  • There is no hard and fast rule for the length of your blog post but if you need a number around 400 words is a good rule of thumb. However, focusing on the quality of writing is always better than focusing on word count.

Use Numbered Lists

  • Everybody loves a good top ten list. Use a list technique when writing a blog post. They are easy to scan through and can create some fun and memorable content.

Pay Attention to Your Voice

  • Writing for a blog is unique because people love to read blogs with personality. No one likes to read something that sounds like a robot wrote it. Write how you would talk to someone in a conversation about a topic that you are passionate about.

Use Headers and Formatting

  • Headers and subheadings help to quickly organize thoughts to the reader at a glance. Use formatting to make certain things stand out as your audience scans through your post.

While you keep all of these blogging tips in mind, remember that people want to read something that is helping to meet their needs and is written well.

Want to learn more about how blogging for your small business can increase your sales? Click here.

 

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Scott Blanton

Content Writer at Iconic Digital Marketing
As Iconic Digital's content writer, Scott works with clients to develop brand stories and key messaging. When he isn't typing away at his computer, you'll find him exploring new coffee shops, spending time with this family, or working on a new home improvement project.

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