21 Jul Common Business Blogging Mistakes You Might Be Making
In an effort to drive traffic to your website and increase your search engine optimization efforts, you started blogging. That’s great! But, you need to be aware of some common business blogging mistakes.
If you are making these mistakes, you should know that it’s never too late to fix them. While you probably shouldn’t go back and fix old blogs, you will know what to do in the future to make your posts even better.
These common business blogging mistakes definitely aren’t only being made by you. There are tons of blogs out there suffering from these mistakes:
Your idea is far too complex for a blog post let alone your audience.
You’re an expert in your industry. You’re full of great insight and knowledge about your industry, your services, and your product.
But, your customer isn’t. That’s why they’re on your site and reading your blog posts.
But, if your target audience reads your blog post and doesn’t understand what you are saying, then you’ll lose them. Because you want to share your knowledge, it’s tempting to use industry jargon and technical language. To your customer, though, you might as well be using Klingon or some other language.
In order to keep your audience reading and on your site, you need to simplify your ideas. Use metaphors and similes to help your audience relate to what you’re talking about. And keep your language understandable by using laymen’s terms. If you have to use technical language, be sure you explain everything thoroughly.
You’re better off with a longer post that clearly gets your message across than a short post full of jargon that no one understands.
Your business blog focuses too much on you.
Your blog is not a place for you to talk about yourself every time you post. Should you talk about yourself, your products, and your services on occasion? Absolutely. But, that’s not all you should talk about.
Keep in mind that your audience probably didn’t search for something on Google so they could read about you. They were searching for information, looking to make a decision, or wanting to learn something new.
It’s your job to help them find whatever it is they were looking for. It’s common to see business blogging turn into an “all about me” game.
But, what you really need to be doing is providing helpful information, establishing yourself as an expert/resource, and then use your blog to drive visitors further into your site and deeper into your sales funnel.
You focus on SEO far too much.
We get it. We really do. You just want to climb the search engine rankings, so that your target audience and ideal customers can find you more easily.
Heck, that’s why you started blogging in the first place—to climb the rankings and achieve ultimate victory by capturing the number one spot on Google.
But, if you’re just writing for the search engines, then one of two things will most likely happen:
- If someone does find your blog, they won’t read it because it doesn’t make any sense. Business blogging isn’t about trying to cram keywords on the page or add 50 hyperlinks to a post. It’s about providing helpful information to your audience, so they can learn and make an informed decision about purchasing a product or service. When you write solely for SEO, you ignore your audience, which is one of the biggest blogging mistakes you can make.
- Search engines will flag your site because you aren’t following best practices when it comes to your audience and SEO. At one point, keyword stuffing was a fairly good way to climb the rankings, but it isn’t anymore. It hurts your rankings. What you need to do is careful keyword research and write for your visitors. Search engines are getting smarter and are recognizing quality text that helps users find information.
You aren’t being specific enough with your topics.
Wait. Didn’t we mention earlier that you weren’t supposed to get too complex? How are you supposed to get specific without being complex?
It’s a common business blogging mistake to avoid going into detail. Whether you’re crunched for time, trying to keep the post light, or looking for an easy-to-write post, you might avoid going into too much detail.
Hey, you don’t want to bog your visitors down with jargon and technical information they don’t care about.
But, without specifics and details, how are your visitors supposed to glean anything new from the post?
It’s a real turnoff to readers if the information on your blog is superficial or not in depth enough. They’re looking for specific information and if you aren’t providing it, then someone else either is or will offer it to them.
When that happens, you’ll lose out on a lot of opportunities.
You aren’t doing anything with your blog posts after hitting the publish button.
Writing a blog post isn’t enough. If you just hit that publish button and let the post sit on your site, it probably won’t ever get in front of anyone.
Sure publishing a new post might help your SEO efforts, but if you aren’t promoting the post, then you’re wasting your time. Business blogging is a competitive game —no matter what industry you’re in.
Those top spots on Google search results are already taken. Writing a blog post with a keyword will only go so far in helping you climb the ranks. You need to be promoting your blog posts in order to get the content in front of your audience.
Sharing those posts in newsletters, on social media, and anywhere else will help you drive as much traffic to your site as possible. From there, you can start directing traffic through your sales funnel.
Business blogging isn’t just about you.
It’s about your audience and helping them find the information they’re looking for.
When you do this, you’ll be able to grow your web presence, climb the ranks on search engines, and target your audience. Blogging mistakes happen everyday. Not every post you write will be perfect, but when you know what these common mistakes are, you can be on the lookout for them and start writing posts that help your business, not hurt it.
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