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4 Warning Signs That Your Marketing Firm Doesn’t Care

4 Warning Signs That Your Marketing Firm Doesn’t Care

4 warning signs they dont careA marketing firm should be able to breathe life into your brand. You have poured your blood, sweat and tears into your business. You don’t have time to deal with a marketing firm that doesn’t care about your business. Here are a few signs that your marketing firm thinks that they have bigger fish to fry.

1. Not listening to what kind of marketing you want.

It’s your brand. Your idea. Your business. You may need some guidance to better understand your target market and you may have no idea how to build a website… but that’s why you found a marketing firm, right? Your marketing firm should be working alongside you to create a powerful brand that will really pack a punch. There is what your marketing firm likes, what you like… and then there is that sweet spot in the middle. If your marketing firm likes it and you like it, the you’ve got a bulls eye.2. Making designs that are pretty… Pretty dysfunctional.

Ever seen a woman making a long trek in crazy-high heels? You’ve got to give her props. She’s a trooper, but you know her feet are absolutely killing her. For her it’s all about fashion. She has lost sight of the function altogether. Some really pretty websites can be really difficult for users to navigate. A pretty ad means nothing if a viewer doesn’t remember the call to action. At Iconic Digital Agency, we are all about marrying fashion and function. We want all the props of creating awesome work… but we also want our client to get epic amounts of ROI.

3. Copycatting.

Oops, your new ad looks juuuuuuuuuuust like the ad your marketing firm created for another client a few years ago. Yikes. It happens all too often. Your marketing firm may be stealing ideas for you from their other clients. They could also be taking ideas from campaigns that don’t belong to them. Copycatting in any form is a sure sign of a firm that is running out of ideas… fast. Keep your eyes peeled. Ask your marketing firm to see past campaigns for other clients. Poke around your marketing firm’s site to see if their content could be copied from another source without proper credit. That saying, “Good artists borrow, great artists steal” is a load of bologna. We like to think more in terms of The Gentleman’s Magazine from 1892: “That great poets imitate and improve, whereas small ones steal and spoil.”

4. Missing deadlines.

Many deadlines are what we like to call “self-inflicted”. Marketing is not like the newspaper industry. We don’t have to finish a story by midnight so it can hit the presses tomorrow. That doesn’t make our deadlines any less important or urgent. If you work alongside a marketing firm to create a deadline, make sure they are hitting it… whether the deadline is self-inflicted or not. Do you want your December commercial completed in February? If you set a February deadline with your marketing firm, they should absolutely be hitting it.

Thinking you might need a second opinion about your marketing? Reach out to us.

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Carolyn Byard

Carolyn is Iconic's art director and office dog handler. She strives to build unicorns, and she is completely obsessed with the fusion of beautiful design with strong strategy for unforgettable user interfaces.