19 Oct Why You Should Be A/B Testing
How many emails have you sent in the last month? Facebook ads scheduled? What about Google ads? Heck, it doesn’t even need to be an ad. How many times have you shared a link on social media in the last few weeks hoping for a high click rate? There’s a good chance you’ve done at least one of those things. And, if you haven’t been A/B testing, then you might have fallen short of your goals.
What Exactly Is A/B Testing?
If you’ve had your ear to the ground on marketing lingo the last few years, you’ve probably come across the term a time or two. Basically, what it amounts to is you take two versions of an email subject line, a CTA, ad content, whatever it is and you put them up against each other to see which one performs best.
An A/B Testing Example
Because the subject line is arguably the most important aspect of the email, you want it to be so strong that recipients can’t avoid opening the email. By creating two subject lines and sending one to half of your list and the other one to the other half, you can compare which one gives you the best result. From there, you can start crafting subject lines similar to the one that performed the best.
Why Do You Need To A/B Test
If you look at the example above, you can see that A/B testing can lead to the best results. Ultimately, by A/B testing your content, you can have the maximum impact and ROI. Whether it’s an email subject line or simply a Tweet in which you share a link, you want something to happen. From stirring up an emotional response to getting your target market to make a purchase, A/B testing allows you to see what content and tactics work best.
What Can You Perform An A/B Test On?
Everything. Anything. Literally whatever you put out into the market can be A/B tested. The CTA banner in the middle of your blog post can be A/B tested. The Google ad you just created can be A/B tested. The headline in your latest newsletter, the CTA on your product page, the cover image on your Facebook page can all be A/B tested. Remember, the point is to get the right reaction. By testing these things, you can figure out what works best for your goals.
Not Sure What To Do Next?
If you’re struggling to figure out what to do next when it comes to A/B testing, then trust the pros at Iconic Digital to help define the strategy that will help you reach your goals. When you’re ready to start with your digital marketing strategy, contact the team at Iconic Digital.
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