Why Competitive Research Is Important for Your Brand

If images of espionage, James Bond moves, and spy gadgets were the first things you thought of when you read competitive research, then you might be doing something wrong. Competitive research is all about collecting information. You don’t have to go “behind enemy...

Competition in the Digital Marketing Landscape

Take a minute to think about your competition. Maybe it’s the sandwich shop up the block. Maybe it’s the school across town. Perhaps it’s even the bike store on the south side of town who seems to undersell you at every turn. Here’s the issue, though: the companies...

What Is Post Purchase Marketing?

Have you ever thought about your customer after they make a purchase? Post purchase marketing is all about interacting with your customers and clients after they make a purchase. Even if you’re a one-time product or service, post purchase marketing efforts can go a...
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