18 Sep The Evolution of Digital Marketing
Gone are the days of merely throwing together a web site in order to have web presence.
The word got out. The Internet is a big deal. Roughly 70-90% of customers turn to the web first when searching for a product or service. Add in the fact that the smart phone has become an extra limb to most of us, and it’s easy to see why this number is continually growing.
This flooding of the Internet has made it necessary to use other means to be discovered. Now the need to have a website has turned in to needing a website that can easily be found and meets a long list of requirements necessary to even keep a visitor interested.
Your website can get buried deep…really deep…like “the level of the ocean that is so dark that fish have evolved a light source to naturally be able to see” deep. Thankfully, there is this thing called SEO (search engine optimization) that can rescue your fish (site) and bring it to the surface so it can easily be found in search engine results. Integrating SEO is just one of the many ways websites have had to evolve in order to survive. Here is a short list of the necessary components of an evolved website and digital marketing strategy:
- Lead magnets
- Navigation that directs the flow of a visitor
- Landing pages
- Strategic use of keywords
- Stellar design (this changes regularly)
- Automated email marketing campaigns
Sound like a bit more than you can handle on your own? Enlisting the help of one of the marketing firms Indianapolis has to offer can be the most important thing you do in order to effectively incorporate the use of these components. Contact Iconic Digital to help you fish your website out of the flood.