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Responsive Web Design: Is Your Website Working On Every Device

Responsive Web Design: Is Your Website Working On Every Device

Your website needs to be built with responsive web design.

We may sound like a broken record, but having a beautiful website isn’t enough anymore. Does your site need to look amazing and impressive? Yes, but it needs more than that. It needs to be built with responsive web design in mind.

What is responsive web design?

In simple terms, responsive web design is the practice of designing websites with user experience in mind across multiple devices. It’s all about making sure users don’t have to resize, pan, or side scroll in order to read and view your website on smaller devices like a smart phone.

Because so much of your web traffic has the potential to come from a mobile device, your site needs to be built and designed for a seamless user experience. When visitors are forced to pinch zoom with their fingers or scroll all over to find the information they are looking for, they’ll move on to a different site.

Why is responsive design so important?

The necessity of responsive design goes beyond the point above. It’s crucial for a great user experience, but there’s more to it.

Here are a few reasons you need a responsive web design:

  • Increases search engine optimization.

    While you’ve been building and creating that perfect website full of strategic keywords, meta descriptions, alt tags, and backlinks, your competition has also been creating a responsive site and they’re climbing higher in the search engine rankings.

    Building your site with responsive web design helps increase your SEO effortsResponsive web design adds to your search engine optimization, especially when it comes to Google search results. Because Google is looking for sites that put users first, they rank responsive sites higher than ones that don’t.

    So, in order to get a higher ranking and to have your other SEO tactics payoff, your site needs to be designed responsively.

  • Seamless user experience.

    As mentioned earlier in the post, a responsive website is great for a seamless user experience. It can result in a lower bounce rate, more web traffic, and a higher number of leads.

    Responsive web design boosts your site's user experience.When users hit your site from their mobile device, they expect to be able to use the site without having to finger pinch or scroll around. But, the user experience doesn’t stop there. Users expect to have a similar experience from their phone to their tablet to their desktop.

    As an example, let’s say you sell different types of barbecue sauce on your website. Someone interested in purchasing your sauce is using their home computer to look at your site. They find the sauce they want, but they aren’t quite ready to make the purchase.

    Later that day, while taking a break at work, they decide they want to purchase the sauce. The only problem is, they can’t find it on your mobile site because you don’t have a responsive site. They spend a few minutes pinch-zooming and scrolling, but they can’t find the sauce. Frustrated they give up.

    You just lost out on a sale and that person probably won’t come back to your site looking for barbecue sauce. They’ll find a different sauce.

    A seamless user experience means that users know how to navigate your site no matter what device they’re using.

  • Creates a single site.

    In an effort to keep their site mobile friendly, some brands create multiple versions of their site. In theory, this works. Users can easily navigate the site on their phone, tablet, and desktop, but there is still an issue. You now have at least two different sites to maintain.Creating a single responsive website makes updating and indexing the site much easier.

    That means two of everything: Two campaigns. Two SEO strategies. Two versions of the same copy. Two sites to worry about.

    Now you’re doing everything twice. Your site will show up in search engines twice and your content will be flagged as duplicate, unless you rewrite it.

    That’s a lot of work. Especially when there’s a simple solution: use a responsive web design.


    When you create your site for multiple devices, you can avoid the hassle of maintaining two sites because your site will scale to the various devices.

  • Designed for the future.

    One thing is for certain, responsive web design is here to stay. It isn’t just the norm right now, it’s the standard and will be for some time. In fact, it’ll become even more important as users turn to mobile and tablet devices more.

    A responsive website will impact your user experience now and for years to come. It’s good practice right now, it will become mandatory in the future, so much so that websites without it won’t even begin to compete with those built with a responsive design.

It’s crucial to your Internet marketing strategy to have a responsive web design. It’ll help you climb higher in search engine results, allow you to connect better with leads, make maintenance easier, and ensure you design for the future.

Are you ready to create a responsive website design? Iconic helps businesses build strategic marketing websites that convert leads and drive sales.

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Carolyn Byard

Carolyn is Iconic's art director and office dog handler. She strives to build unicorns, and she is completely obsessed with the fusion of beautiful design with strong strategy for unforgettable user interfaces.