Quality E-mail Marketing Takes More Than Just Luck

Quality E-mail Marketing Takes More Than Just Luck

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E-mail marketing is one of the most cost-effective ways to market your business.  Compared to direct mail, the numbers are astounding.  E-mail marketing used to be comprised of buying a big list of names and shooting out e-mails until someone bought your services.  Those days are gone.  SPAM laws, e-mail filters, and multiple e-mail accounts have pretty much destroyed that practice (thank goodness).

Today’s e-mail marketing requires converting web traffic and having prospects and clients opt-in to your e-mail marketing messages.  Once they give you permission to accept your e-mails, the recipient is much more likely to open and interact with the marketing message.  There are a number of strategies that need to be employed like writing good subject lines, providing valuable info, and formatting to comply with SPAM laws and e-mail tools.  Provided you take the necessary steps, e-mail marketing can produce quick results, great analytics, and happy customers.

WONDERING HOW E-MAIL MARKETING HELPS SALES?

E-mail is a quick, cost-effective way to distribute marketing messages.  They can be used to nurture leads, keep in contact with existing customers, and stay in front of future buyers not yet ready to make a decision.  Coupled with automated workflows as part of an overall inbound marketing strategy, e-mail marketing can continuously market to prospects on auto-pilot.

 WHO WILL BENEFIT FROM YOUR E-MAIL MARKETING STRATEGY?

Businesses looking to build relationships for ongoing sales and those that regularly distribute offers in the way of discounts or content. In short… YOU can benefit. Also, think of all the benefits for your target market. A great e-mail marketing campaign will provide helpful, educational information. This is not only useful to your target market, but it also positions you as a thought leader in their eyes. You establish yourself as an authority in your industry, and they see you as a credible source of information. It really doesn’t get much better than that.

HOW DO YOU GET STARTED WITH AN E-MAIL MARKETING CAMPAIGN?

First, you have to build a list.  You’ll need to have a well-optimized process for converting web traffic.  You’ll also need to capture existing client e-mails to begin to develop the relationship.  Next, you’ll need to develop a strategy on how often to send e-mails (less is more).  Each e-mail should have a defined objective.  You’ll develop calls to action and place them in the e-mail, write the text effectively, and develop a great subject line.  Finally, you’ll analyze and monitor open rates, link clicks, and engagement to see how to consistently improve the results of your e-mail marketing efforts.

WHERE TO LEARN MORE ABOUT EFFECTIVE E-MAIL MARKETING

Iconic builds effective professional e-mail strategies for businesses and sales professionals.  As part of a lead nurturing campaign, our e-mail services help clients build brand awareness, capture prospects, and move them through a sales funnel that produces customers in an organized, professional way.  Want to improve your strategic e-mail marketing and start producing results instead of irritated audiences?  Maybe it’s time to sit down and talk with us about e-mail marketing. We would love to hear about your current e-mail marketing and help you grow and improve your strategy.

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Jason Hutcheson

A hard working, scrappy entrepreneur with a passion for helping others succeed by mixing sales technique, creative design, and digital marketing into a potent cocktail of awesome sauce.

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