You know you need a GREAT WEBSITE DESIGN. You know it is IMPORTANT. Today, buyers in virtually EVERY INDUSTRY do most of the buying process online (even your industry). This ongoing rapid shift means having a website design that is on par with your biggest and best competitors is not only important but also URGENT. Many business leaders do not realize it is urgent until it is too late – when opportunities have already been lost.
Visitors to your site are in the buying process. So what are they assessing from your website design? You’d be surprised! Your company’s sophistication, value proposition, service levels, and professionalism are judged (fairly or unfairly), at least initially, off of a first impression. Google says these opinions can start forming within 500 milliseconds of viewing a website. What impression would your visitors form? Are you comfortable with this spot? If not, you have options.
You simply need to move the “web design” task on your business improvement list from the “important” column to the “urgent” column.
Appearances really do matter. Especially in the website design world. The look of your site communicates your level of competence and professionalism. What is your site saying?
Plan on outperforming the competition? Your website better be easy to find and easy to use on any device. Need responsive website design? Let’s talk!
What do you want from your website visitors? What type of lead would be best? Bottom line: You need results! Sub-bottom line: We get it.
Delivering All Three
Focusing on only one thing won’t get you anywhere. You need a beautiful site that customers can find and calls to action that direct customers to purchase.
As a boutique Indianapolis Website Design firm, we only take a few web design projects a month. This way we can stay focused on the client and guide you every step of the way to iconic success.
Current Site Audit
Current Visitor Journey
Goals for Site
Definition of Deliverables
Refinement of Goals
Strategic Digital Marketing Plan
Search Engine Optimization
The Hamilton East Public Library (HEPL) approached the Iconic team looking for a brand and logo refresh. We spent time getting to know the library staff, their mission, and what their goals were. We got a clear sense of everything pretty quickly. Almost immediately, we knew their brand and web design needed to be fresh, full of energy, and bursting with creativity. The logo needed to be relatable. The website needed to be like a digital branch. We delivered a logo, brand guidelines, a website, and multiple creative pieces for the library.