Meet

Boone County EDC

Rebranding

Overview:

Boone County Economic Development Corporation helps communities thrive by connecting businesses of all sizes to the right resources, the right location, and serving as a government liaison. Boone County EDC contacted Iconic for rebranding services to strengthen their image and brand recognition in the community.

What We Did:

The team at Iconic crafted brand guidelines to assist Boone County EDC in developing their image online, in print, and through brand collateral. We provided a full suite of variations of a new logo, brand colors, typography directives, and new icons to position them as business leaders in the community.

Meet

Boone County EDC

Rebranding

Overview:

Boone County Economic Development Corporation helps communities thrive by connecting businesses of all sizes to the right resources, the right location, and serving as a government liaison. Boone County EDC contacted Iconic for rebranding services to strengthen their image and brand recognition in the community.

What We Did:

The team at Iconic crafted brand guidelines to assist Boone County EDC in developing their image online, in print, and brand collateral. We provided a full suite of variations of a new logo, brand colors, typography directives, and new icons to position them as business leaders in the community.

Meet

Boone County EDC

Overview:

Boone County Economic Development Corporation helps communities thrive by connecting businesses of all sizes to the right resources, the right location, and serving as a government liaison. Boone County EDC contacted Iconic for rebranding services to strengthen their image and brand recognition in the community.

What We Did:

The team at Iconic crafted brand guidelines to assist Boone County EDC in developing their image online, in print, and brand collateral. We provided a full suite of variations of a new logo, brand colors, typography directives, and new icons to position them as business leaders in the community.

Brand Opportunity Analysis

We started the Boone County EDC rebranding project with a brand opportunity analysis. This analysis guided the project from strategy, creative concept, to implementation of the creative. We found opportunities for a brand guideline manual, collateral concepts, and future strategies to achieve their goals of solidifying a strong and consistent brand presence.

Brand Guidelines

By implementing brand guidelines, we gave Boone County EDC clear directive for using their new brand image consistently and effectively. The brand guidelines include logo variations, icons, typography, and color palettes. These guidelines also include a best-use component, to ensure Boone County EDC has the tools to use their new brand package to its highest potential.

Creative Collateral Concepts

Through creative collateral concepts, we worked with Boone County EDC to develop strategies to bring their brand to the community. These collateral concepts include brochures, logo implementation on material goods, social images, and a new tagline.

Future Brand Strategy

This project included more than a fixed brand strategy. We conceptualized new ways to use their brand in the future. This strategy outlines ways to utilize the brand package in new ways in more places to spread awareness and visibility. The versatility of the robust logo suite enables them to flexibly utilize the brand package in more iterations in the future.